Best Financial Advisors in Auckland
We assessed 21 financial advisors in Auckland and ranked the top 5 on public rating quality, review volume and how recent the reviews are. The businesses listed below hold 2,967 Google reviews between them. No business can pay for a place in these rankings. Last updated 20 September 2026. How we rank →
Before you hire
Whether you want investment advice, financial planning or wealth management, financial advisers in NZ must be licensed under the Financial Markets Conduct Act. Check their licence on the Financial Service Providers Register, ask how they are paid (fee-for-service or commission), and confirm they are required to act in your best interest, not just recommend suitable products.
Top 5 Financial Advisors in Auckland
The top 5 financial advisors in Auckland are #1 Haven Financial Advisers, #2 NZ Funds, #3 Carrot Wealth, #4 Apex Advice Group, and #5 Become Wealth, ranked by Top5 score. Scroll for our take on each, plus what to ask before you choose.
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1
Haven Financial Advisers
★ 4.9 875 reviews +13 Top5 Score 2005★ 833 4★ 32 3★ 1 2★ 1 1★ 8Haven Financial Advisers covers life insurance, trauma cover, health insurance, and KiwiSaver across a large team of named advisers, meaning clients can get several financial needs sorted through one firm rather than shopping separately. Advisers regularly schedule evening or flexible zoom meetings around client availability, and multiple clients describe switching providers or restructuring cover within days of first contact.
location_on 22 Dundonald Street, Eden Terrace, Auckland
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2
NZ Funds
★ 4.9 592 reviews +5 Top5 Score 193 -15★ 564 4★ 12 2★ 1 1★ 15NZ Funds covers KiwiSaver reviews, retirement planning, investment portfolio diversification, and international pension transfers, with advisers like Aryan, William, Reid, Joseph, and Sam working through each client's goals before making any recommendations. They are noted for translating complex investment scenarios into plain terms and providing future projections and targets, going further than most bank-held KiwiSaver options typically do.
location_on Level 16/21 Queen Street, Auckland CBD, Auckland
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3
Carrot Wealth
verifiedVerified ↑ 1★ 4.8 427 reviews +73 Top5 Score 191 +85★ 405 4★ 7 2★ 1 1★ 14Carrot Wealth builds understanding of KiwiSaver from the ground up, with advisers like Andy, Stephen, Tony, and Wei taking clients through fund comparisons, provider options, and contribution decisions step by step. Multiple clients describe arriving uncertain or disengaged and leaving with enough clarity to make confident choices, pointing to advisers who slow down to check understanding rather than push for a quick sign-up.
Reviews most often describe: KiwiSaver beginners wanting patient, jargon-free guidance
- ✓ Advisers explain KiwiSaver in plain terms without financial jargon
- ✓ Clients report feeling no pressure during adviser meetings or calls
- ✓ Phone and in-person appointments both used to suit client preference
location_on 25 Queens Road, Panmure, Auckland schedule Mon–Sun 9am–6pm
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4
Apex Advice Group, Auckland
↑ 1★ 4.9 304 reviews +5 Top5 Score 1815★ 294 4★ 5 1★ 5Apex Advice Group gets clients through mortgage approvals, home loan restructuring, and life, health, and income protection insurance, with advisers like Trish, Kym, Sook, Christophe, Ekta, and John each handling different parts of the picture. When client plans change mid-process, such as shifting from a new purchase to a renovation top-up, advisers work through the updated options rather than starting over, keeping clients informed at every turn.
location_on Eden 4 Level 1B/16 Normanby Road, Mount Eden, Auckland
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5
Become Wealth - Auckland
verifiedVerified ↑ 1★ 4.9 166 reviews +1 Top5 Score 1715★ 162 4★ 2 1★ 2Become Wealth coordinates mortgage structuring, investment property acquisition, and wealth-building strategy under one team, with advisers like Nik and Josh working together so clients get lending and long-term financial planning handled in the same relationship. Their approach is evidence-based and pressure-free, with multiple clients pointing to clear explanations at each decision point and advisers who retain an understanding of your situation across years, not just at settlement.
Reviews most often describe: Property investors and first-home buyers wanting ongoing wealth-building support
- ✓ Explains investment rationale at each step without using jargon or pressure
- ✓ Coordinates mortgage and wealth strategy through a single integrated team
- ✓ Maintains client context and relationship across multiple years and properties
location_on 72 Taharoto Road, Takapuna, Auckland schedule Mon–Fri 8:30am–5pm · Sat–Sun Closed
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Before you choose a financial advisor in Auckland
Drawn from 199 customer reviews collected for this page. The first answer is what it costs.
What does a financial advisor typically cost in New Zealand? expand_more
Many financial advisers in New Zealand charge nothing upfront, earning commissions instead from insurers or mortgage lenders. Hourly rates for fee-based advice run from $150 to $400, while a comprehensive financial plan can cost $1,500 to $5,000.
Commission-based advisers, which are common in insurance and mortgage work, must disclose what they earn under the Financial Markets Conduct Act 2013. Reviews here show several advisers offering KiwiSaver reviews at no direct cost to the client, with the service funded through provider arrangements.
Does a financial advisor need to be licensed in New Zealand? expand_more
Licensing is mandatory: anyone providing financial advice to retail clients for payment must hold or operate under a Financial Advice Provider (FAP) licence issued by the Financial Markets Authority (FMA). Individual advisers do not always hold their own licence, but they must be authorised under a licensed provider's FAP to give advice legally.
You can verify any adviser's status by searching the Financial Service Providers Register (FSPR) at the Companies Office website, which is publicly accessible. If an adviser cannot give you their FAP licence details or does not appear on the register, they are not permitted to advise you under New Zealand law.
How do I know if the advice is tailored to my situation, or just a product recommendation? expand_more
Tailored advice starts with questions: reviewers repeatedly noted that the best experiences involved advisers who asked about their goals, budget, and life stage before presenting any options. A product pitch, by contrast, leads with a specific provider or plan before the adviser has understood your circumstances, and commission disclosure rules under the Financial Markets Conduct Act 2013 mean any adviser recommending a product must tell you what they earn from it. Asking an adviser to walk you through at least two or three options, and to explain why each does or does not suit you, is a reliable way to tell genuine advice from a sales conversation.
What are the warning signs of a financial advisor you shouldn't use? expand_more
- –One reviewer described receiving no value whatsoever, with no detail on what was actually reviewed or recommended, which points to advice that was not personalised.
- –Pressure to refer friends or family before you have received any meaningful service is a red flag, as is being told a resource is uniquely valuable when comparable services offer it free.
- –Street recruiters who take your number without consent and then complain you wasted their time when you decline are signalling that sales targets matter more than your interests.
- –An adviser who fails to notify you of repeated missed payments on a policy they are being paid to monitor is not fulfilling their duty of care.
- –An adviser who presents only one product or provider without explaining alternatives is likely working from a limited panel or prioritising their commission.
- –Poor communication after the initial sign-up, including slow responses or no proactive contact when your situation changes, suggests the relationship ends once the paperwork is done.
What should you ask before hiring a financial advisor? expand_more
- –Ask how they are paid: fee, commission from providers, or a mix, and request the specific amounts or rates in writing before you commit.
- –Ask which lenders, insurers, or fund managers they have access to, since an adviser with a narrow panel may not be able to find you the best option on the market.
- –Ask whether they will present more than one recommendation and explain the trade-offs of each, not just the option they favour.
- –Ask how often they will review your situation after the initial engagement and what triggers a proactive call from their side.
- –Ask what happens when your circumstances change, such as a job loss, relationship change, or property purchase, and whether that review is included or charged separately.
- –Ask them to show you their Financial Advice Provider (FAP) licence number so you can confirm their status on the Financial Service Providers Register (FSPR) before signing anything.
Also recommended financial advisors in Auckland
Ranked 6 to 10 on the same public review record.
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6
Ascend Financial Services Limited
↑ 1★ 5.0 135 reviews Top5 Score 167 -25★ 134 4★ 1Ascend Financial Services moves quickly on mortgage applications, KiwiSaver setup, and personal insurance, with advisers like Ben, Giorma, and Jess known for turning around complex and time-sensitive deals that other brokers had struggled to close. Clients regularly describe having financial scenarios explained in plain terms, giving them confidence to make decisions rather than simply sign off on what they are told.
location_on 1/48 Broadway, Newmarket, Auckland
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7
KiwiSaver Adviser - National Capital
↑ 1★ 4.9 182 reviews -1 Top5 Score 166 -15★ 162 4★ 17 3★ 3National Capital focuses on KiwiSaver provider selection and fund choice, explaining options in plain terms to clients who describe themselves as financially uncertain or new to the process. Advice is tailored to individual circumstances rather than presented as a generic recommendation, and clients consistently leave with a clear understanding of why a particular fund suits their situation.
location_on Princes Wharf, Auckland CBD, Auckland
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8
Nautilus Advisers
↑ 1★ 5.0 117 reviews Top5 Score 1635★ 116 4★ 1Nautilus Advisers helps people at early financial stages, covering KiwiSaver fund selection, retirement planning, and broader goal-setting, with adviser Cam known for translating complex concepts into straightforward, actionable steps. Clients across multiple years of engagement return for ongoing check-ins, pointing to a working relationship that develops alongside their changing goals rather than ending after the first appointment.
location_on 1 Orbit Drive, Rosedale, Auckland
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9
Properli
★ 4.9 102 reviews Top5 Score 1615★ 97 4★ 1 3★ 1 1★ 3Properli guides complete beginners through mortgage finance, investment property selection, and insurance, with advisers like Sarah, Lisa, Rowena, and Shaun each covering different parts of the picture. Clients who arrived with little knowledge of the process regularly describe leaving with enough understanding to make confident decisions about both borrowing and long-term investment direction.
location_on 2 Princes Street, Auckland CBD, Auckland
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10
The Everyday Investor
★ 5.0 67 reviews Top5 Score 1595★ 67The Everyday Investor suits people who want a structured session to map and prioritise financial goals, covering investment strategy, retirement planning, and wealth-building direction. Darcy works through each goal methodically and follows up with a written report, so clients leave with specific next steps rather than general guidance.
location_on 167 Victoria Street West, Auckland CBD, Auckland
About this ranking
What the 10 financial advisors listed above hold, at the 20 September 2026 check.
We first assessed financial advisors in Auckland in March 2026 and have rechecked the ranking five times since. Three different businesses have held first place; Haven Financial Advisers has held it since July 2026. Haven Financial Advisers has been in the top 5 at every check. Across the 10 locations we assess financial advisors in, the 84 businesses listed have a median rating of 5.0, and one-star reviews are 1.2% of their total.
What has changed since March 2026? expand_more
- Sep 2026
Become Wealth entered the top 5, up from #6. Properli returned to the list at #9. The Everyday Investor returned to the list at #10.
- Jul 2026
Scoring method updated. Haven Financial Advisers returned to first place.
- Apr 2026
Scoring method updated. New first place: NZ Funds. NZ Funds entered the top 5 at #1. Ascend Financial Services left the top 5, down to #7. National Capital and Become Wealth entered the list, at #6 and #8.
- Mar 2026
First check. Haven Financial Advisers #1.
Months where nothing changed at the top are not listed.
How are the top financial advisors in Auckland chosen? expand_more
We build this page from Google Maps results for financial advisors in Auckland. Each one is scored on its public rating and review record. Businesses outside the area, or whose reviews describe a different line of work, are left out, and a business whose main Google category is a different trade is held back until a person has checked what it does. A business whose website no longer resolves and that has had no Google review for six months is treated as dormant and left off the page until either changes. Every category and city is rechecked on a rolling cycle, about every two to three months. A location with a subscribing business is rechecked every month, and the whole page updates with it. See how we rank for the full method.
What does a business subscription offer? expand_more
No business can pay for a place in these rankings. Claiming and verifying a listing is free. It adds a phone number to the card and a small trust bonus (+3 points) to its score, for confirming a real operator stands behind the listing. The owner also gets a dashboard showing how their score is made up. A paid subscription provides an enhanced card with more ways to reach the business, including a website link and a detailed profile page. It also refreshes this page monthly and adds ranking history and competitor analysis to the owner's dashboard. The subscription adds nothing to the score. Claim your listing or see what a subscription includes.
Why isn't my business listed? expand_more
We build this page from Google Maps results for financial advisors in Auckland. The usual reasons for missing out are a Google Business category that does not match, too few reviews to score near the top, or an address outside the area we cover. Sometimes we miss a business that should be here. Check where you rank first. If you are not there and think you should be, get in touch.