Best Insurance Brokers in Auckland
We assessed 48 insurance brokers in Auckland and ranked the top 5 on public rating quality, review volume and how recent the reviews are. The businesses listed below hold 3,011 Google reviews between them. No business can pay for a place in these rankings. Last updated 1 September 2026. How we rank →
Before you hire
Insurance brokers and advisers access multiple insurers and can often find better business or personal cover at lower cost than going direct. Ask how many insurers they work with, how they are remunerated (and by whom), and what their process is when you need to make a claim.
Top 5 Insurance Brokers in Auckland
The top 5 insurance brokers in Auckland are #1 AIL of New Zealand, #2 Marble Insurance, #3 JIC Insurance, #4 Blanket Insurance, and #5 Gerrards Insurance Brokers, ranked by Top5 score. Scroll for our take on each, plus what to ask before you choose.
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1
AIL of New Zealand Ltd.
★ 4.8 1,395 reviews Top5 Score 1905★ 1,288 4★ 55 3★ 18 2★ 7 1★ 27AIL of New Zealand works with clients on life insurance, income protection, and family cover, with advisers like Richard, Mele, Craig, and Jamie known for walking through policy detail until clients genuinely understand what they hold. Annual policy reviews are a recurring feature, with advisers proactively reaching out to update cover as family circumstances change.
location_on 2165 Great North Road, Avondale, Auckland
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2
Marble Insurance
↓ 1★ 5.0 252 reviews +1 Top5 Score 183 -25★ 251 1★ 1Marble Insurance sources quotes across a range of insurers for business insurance, car insurance, and motorbike cover, with brokers like Nick, John, and Anna regularly saving clients meaningful amounts compared to their previous policies. When clients come in with gaps in their understanding, the team walks through policy detail step by step until cover makes sense.
location_on 4 Cain Road, Penrose, Auckland
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3
JIC Insurance 新西兰瑞盛保险
verifiedVerified★ 5.0 210 reviews +3 Top5 Score 180 +25★ 209 1★ 1JIC Insurance covers health insurance, life insurance, and car insurance, with broker Endy walking clients through options without pressure and seeing claims through to settlement. The team includes Mandarin-speaking staff who take time with clients regardless of the size of the policy, which makes a practical difference for Chinese-speaking New Zealanders who find standard brokers hard to access.
location_on 261 Morrin Street, St Johns, Auckland schedule Mon–Fri 9am–6pm · Sat–Sun Closed
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4
Blanket Insurance
↓ 2★ 4.9 212 reviews +8 Top5 Score 1785★ 204 4★ 7 1★ 1Blanket Insurance gets clients across home, business, and contract works cover by pairing them with a named broker who shepherds the whole process, from policy selection through to claims approval. Brokers like Komal, Georgia, and Jenna are cited for working within client budgets and explaining policy terms clearly enough that first-home buyers and newcomers to New Zealand feel confident in what they have signed up for.
location_on 22 Dundonald Street, Eden Terrace, Auckland
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5
Gerrards Insurance Brokers - Auckland East
↑ 1★ 5.0 102 reviews +21 Top5 Score 174 +55★ 98 4★ 4Gerrards Insurance Brokers places clients with individual brokers across business insurance, commercial motor, tools cover, and home and contents, with brokers like Jordan, Dean, Caitlin, Cohen, and Kynwin known for turning around quotes and policy setup within days. When situations get complicated, such as complex business structures or hard-to-place risks, brokers stay the course until a workable solution lands.
location_on 19 Wellington Street, Howick, Auckland
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Before you choose an insurance broker in Auckland
Drawn from 265 customer reviews collected for this page. The first answer is what it costs.
What does an insurance broker cost, and who pays? expand_more
In New Zealand, insurance brokers are paid by insurers through commissions, not directly by you, with rates commonly ranging from 10% to 30% of the annual premium. Some brokers charge a flat fee or hourly rate on top of commission, particularly for complex commercial cover.
Under the Financial Markets Conduct Act 2013 and the Financial Services Legislation Amendment Act 2019, brokers must disclose how they are paid before giving advice. Check any broker you are considering is licensed by searching the Financial Service Providers Register (FSPR) at the Companies Office website.
Does the broker compare policies from all insurers, or just a panel they work with? expand_more
Most brokers in New Zealand work from a panel of insurers rather than the full market, and panel sizes range from as few as three or four through to fifteen or more. One commercial client review noted their broker came back with a range of insurers rather than a single recommendation, which is the kind of breadth worth specifically asking about.
Under the licensing regime administered by the Financial Markets Authority (FMA), brokers must disclose conflicts of interest including commission arrangements, which can influence which products get recommended. Before committing, ask directly how many insurers are on their panel and whether any commission arrangements favour particular providers.
What does a broker actually do when I need to make a claim? expand_more
A good broker takes the paperwork and insurer communication off your plate entirely, which matters most when you are already stressed, as seen in reviews describing brokers securing prior approvals at short notice during serious health events. Some reviews show brokers actively pushing back on disputed claims and staying engaged at every step, rather than leaving clients to navigate insurers alone. The gap in service becomes obvious in negative reviews, where claims sat unresolved for close to a year with poor communication and little urgency from the broker.
What are the warning signs of an insurance broker you shouldn't use? expand_more
- –A claim sits unresolved for months with no proactive update from the broker and no clear escalation path.
- –The broker presents only one insurer option without explaining what alternatives were considered or ruled out.
- –Commission arrangements and how the broker is paid are not disclosed before advice is given.
- –Policy exclusions, excesses, and limitations are not explained in plain language before you sign.
- –The broker is difficult to reach when something goes wrong, with emails unanswered for days or calls not returned.
- –Cover is never reviewed after your circumstances change, such as a property purchase, business growth, or relocation.
What should you ask before taking out a policy through a broker? expand_more
- –How many insurers are on your panel, and will you show me what alternatives you considered before making this recommendation?
- –How are you paid, what is the commission rate or fee, and does that vary depending on which insurer I choose?
- –What is your process when I need to make a claim, and who will be my point of contact throughout?
- –What is specifically excluded from this policy, and what excess will I be responsible for in common claim scenarios?
- –How often will you review my cover, and what triggers a review if my circumstances change?
- –Are you licensed under the Financial Markets Authority (FMA), and can I find your registration on the Financial Service Providers Register (FSPR)?
Also recommended insurance brokers in Auckland
Ranked 6 to 10 on the same public review record.
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6
Lighthouse Financial Services Auckland
★ 4.9 325 reviews Top5 Score 1735★ 311 4★ 9 2★ 3 1★ 2Lighthouse Financial connects clients setting up their first home with insurance and KiwiSaver guidance alongside the mortgage process, with brokers like Callum and Euan cited for health insurance cover and staff financial wellbeing packages. Clients describe getting everything sorted under one roof, with patient explanations and ongoing support that continues well after the initial transaction.
location_on 10/23 Customs Street East, Auckland CBD, Auckland
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7
Elan Insurance Brokers
↓ 3★ 5.0 161 reviews Top5 Score 1735★ 160 1★ 1Elan Insurance Brokers takes on life insurance, health insurance, and income protection, with brokers like Oliver, Megan, Barbara, and Richard reviewing existing cover, negotiating better terms directly with insurers, and restructuring policies to add cover while reducing premiums. When a client was diagnosed with stage 2 breast cancer, the team stepped in to handle paperwork and advocate through the claims process so the client could focus on treatment.
location_on 1 George Street, Newmarket, Auckland
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8
PIC Insurance Brokers
↓ 3★ 4.8 125 reviews +12 Top5 Score 172 +15★ 108 4★ 13 3★ 1 1★ 3PIC Insurance Brokers negotiates premiums, champions claims, and renews policies across marine, commercial, home, and transport insurance, with named brokers like Marion, Louise, Zahin, and Sean taking time to match cover to each client's specific situation. When things go wrong, they move fast: one client had a flooded Waiheke home with drying equipment on site within hours, while others cite smooth, stress-free claim settlements managed end to end.
location_on 3/15 Accent Drive, East Tāmaki, Auckland
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9
Rothbury Insurance Brokers Auckland
↓ 2★ 4.9 149 reviews +2 Top5 Score 168 -15★ 144 4★ 4 1★ 1Rothbury Insurance Brokers matches clients with a named broker across business insurance, home cover, marine insurance, and rental portfolio policies, with brokers like Wayne, Jono, Fiona, and Darryll taking time to understand the specific situation before recommending cover. Clients who have switched from other providers cite competitive coverage terms and a level of individual attention that kept them from going anywhere else.
location_on HSBC Tower Level 25/188 Quay Street, Auckland CBD, Auckland
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10
AFA NZ LTD
★ 5.0 80 reviews Top5 Score 1645★ 79 1★ 1AFA NZ places clients into life insurance, mortgage protection, and health insurance, with adviser Mayank building plans around each person's specific situation rather than offering a standard package. Clients across multiple policies describe being walked through every detail of their cover until they felt confident in what they had chosen, with proactive updates keeping them informed throughout the process.
location_on 6 Boderg Way, East Tāmaki, Auckland
About this ranking
What the 10 insurance brokers listed above hold, at the 1 September 2026 check.
We first assessed insurance brokers in Auckland in March 2026 and have rechecked the ranking four times since. Two different businesses have held first place; AIL of New Zealand has held it since September 2026. Marble Insurance, JIC Insurance and Blanket Insurance have been in the top 5 at every check. Across the 14 locations we assess insurance brokers in, the 129 businesses listed have a median rating of 5.0, and one-star reviews are 3.1% of their total.
What has changed since March 2026? expand_more
- Sep 2026
New first place: AIL of New Zealand. AIL of New Zealand entered the top 5 at #1. Gerrards Insurance Brokers entered the top 5, up from #6. Elan Insurance Brokers left the top 5, down to #7. PIC Insurance Brokers left the top 5, down to #8. Lighthouse Financial entered the list at #6. AFA NZ returned to the list at #10.
- Aug 2026
Scoring method updated. PIC Insurance Brokers entered the top 5, up from #6. Rothbury Insurance Brokers left the top 5, down to #7. Gerrards Insurance Brokers entered the list at #6.
- Jun 2026
Scoring method updated. PIC Insurance Brokers and AFA NZ entered the list, at #6 and #9.
- May 2026
- Mar 2026
First check. Marble Insurance #1.
How are the top insurance brokers in Auckland chosen? expand_more
We build this page from Google Maps results for insurance brokers in Auckland. Each one is scored on its public rating and review record. Businesses outside the area, or whose reviews describe a different line of work, are left out, and a business whose main Google category is a different trade is held back until a person has checked what it does. A business whose website no longer resolves and that has had no Google review for six months is treated as dormant and left off the page until either changes. Every category and city is rechecked on a rolling cycle, about every two to three months. A location with a subscribing business is rechecked every month, and the whole page updates with it. See how we rank for the full method.
What does a business subscription offer? expand_more
No business can pay for a place in these rankings. Claiming and verifying a listing is free. It adds a phone number to the card and a small trust bonus (+3 points) to its score, for confirming a real operator stands behind the listing. The owner also gets a dashboard showing how their score is made up. A paid subscription provides an enhanced card with more ways to reach the business, including a website link and a detailed profile page. It also refreshes this page monthly and adds ranking history and competitor analysis to the owner's dashboard. The subscription adds nothing to the score. Claim your listing or see what a subscription includes.
Why isn't my business listed? expand_more
We build this page from Google Maps results for insurance brokers in Auckland. The usual reasons for missing out are a Google Business category that does not match, too few reviews to score near the top, or an address outside the area we cover. Sometimes we miss a business that should be here. Check where you rank first. If you are not there and think you should be, get in touch.