NZ Business Category Benchmarks 2026

How many Google reviews it takes to hold 5th and 10th place in a typical NZ market, by category. The floor is the median across every city we rank, so it shows what a normal market demands rather than the easiest one.

Updated 12 November 2026

Most Reviewed Fastest Growing Category Benchmarks

Category	Top 5 floor	Top 10 floor
Mechanics	280	134
Optometrists	272	46
Phone Repair Shops	257	195
Veterinarians	254	111
Immigration Advisors	204	118
Orthodontists	177	58
Mortgage Brokers	174	101
Moving Companies	153	–
Real Estate Agents	136	102
Plumbers	135	65
Computer Repair Shops	127	60
Wedding Venues	118	59
Dentists	112	40
Electricians	108	54
Appliance Repairs	100	–
Property Managers	95	37
Heat Pump Installers	94	44
Drink Driving Lawyers	83	–
Panel Beaters	81	49
Recruitment Agencies	79	46
Locksmiths	73	27
House Washing	67	40
Car Detailers	64	40
Drainlayers & Drain Unblockers	64	23
Chiropractors	58	23
Property Lawyers	57	–
Blinds & Curtain Installers	55	38
Building Inspectors	55	30
Carpet Cleaners	55	31
Auto Electricians	54	31
Marriage Celebrants	52	21
Insurance Brokers	50	22
Employment Lawyers	48	32
Law Firms	48	39
Family Lawyers	45	16
Physiotherapists	43	24
Solar Installers	41	11
Arborists & Tree Removal	40	20
Kitchen Renovators	39	25
SEO Agencies	38	24
Google Ads Agencies	37	27
Wedding Photographers	36	–
Car Wrap & Window Tinting Specialists	35	–
Wedding Dress Shops	35	–
Glaziers & Double Glazing Installers	34	12
Bathroom Renovators	33	18
Financial Advisors	33	–
Podiatrists	33	9
Builders	32	18
Caterers	32	22
Garage Door Installers	30	–
Web Designers	30	16
Roofers	29	11
Driving Instructors	27	–
Marketing Agencies	26	15
Landscapers	25	16
Funeral Directors	24	13
House Painters	24	13
Pest Control	24	14
Deck & Fence Builders	22	16
Plasterers	22	17
Security System Installers	22	4
Criminal Lawyers	21	–
Event Hire	21	16
House Cleaners	20	–
Concrete & Driveway Contractors	19	9
Graphic Designers	18	16
Signwriters	17	9
Accountants	16	14
IT Support Companies	15	9
Osteopaths	15	14
Structural Engineers	14	7
Tilers	14	12
Pool Builders	12	–
Video Production	12	–
Architects	9	6
Commercial Cleaners	9	–
Land Surveyors	8	–

Each floor is the median review count of the business holding that position, taken across every city we rank the category in. A dash in the Top 10 column means most markets in that category list fewer than ten businesses, so there is no representative tenth place to measure.

Data drawn from Top5.nz's live database of ranked NZ businesses. Review counts sourced from Google Maps. Updated as rankings are refreshed, last update 12 November 2026.