NZ Business Category Benchmarks 2026

How many Google reviews it takes to hold 5th and 10th place in a typical NZ market, by category. The floor is the median across every city we rank, so it shows what a normal market demands rather than the easiest one.

update Updated 27 September 2026

Most Reviewed Fastest Growing Category Benchmarks

Category	Top 5 floor	Top 10 floor
Optometrists	272	46
Mechanics	234	130
Immigration Advisors	191	113
Orthodontists	177	58
Veterinarians	174	137
Wedding Venues	164	48
Property Managers	162	68
Plumbers	140	40
Mortgage Brokers	136	111
Real Estate Agents	133	65
Moving Companies	131	–
Dentists	113	59
Electricians	110	50
Auto Electricians	98	29
Heat Pump Installers	88	34
Recruitment Agencies	79	43
House Washing	78	26
Appliance Repair	74	21
Drainlayers	64	23
Locksmiths	63	35
Panel Beaters	61	44
Blinds Curtains	55	52
Carpet Cleaners	53	30
Building Inspectors	51	14
Insurance Brokers	49	31
Lawyers	49	24
Property Lawyers	48	–
Chiropractors	47	23
Car Detailers	46	32
Wedding Photographers	45	–
Event Wedding Caterers	44	29
Car Wraps Window Tinting	43	–
Kitchen Renovators	42	21
Seo Agencies	41	19
Commercial Cleaners	39	20
House Cleaners	39	25
Roofers	38	14
Financial Advisors	37	–
Google Ads Agencies	37	18
Solar Installers	37	10
Family Lawyers	36	22
Bathroom Renovators	34	18
Glaziers	34	10
Criminal Lawyers	33	23
Podiatrists	31	8
Web Designers	31	15
Deck Fence Builders	28	9
Marketing Agencies	28	18
Physiotherapists	27	10
Garage Door Installers	26	–
Builders	24	17
Landscapers	24	11
Tree Services	24	20
Event Hire	23	10
House Painters	22	11
Graphic Designers	19	11
Pest Control	17	–
Signwriters	17	8
Tilers	17	12
Accountants	16	10
Concrete Contractors	16	9
Plasterers	16	8
Pool Builders	16	13
It Support	14	6
Structural Engineers	14	7
Video Production	10	–
Architects	9	6
Employment Lawyers	9	–
Land Surveyors	8	–

Each floor is the median review count of the business holding that position, taken across every city we rank the category in. A dash in the Top 10 column means most markets in that category list fewer than ten businesses, so there is no representative tenth place to measure.

Data drawn from Top5.nz's live database of ranked NZ businesses. Review counts sourced from Google Maps. Updated as rankings are refreshed, last update 27 September 2026.