NZ Business Category Benchmarks 2026

How many Google reviews it takes to hold 5th and 10th place in a typical NZ market, by category. The floor is the median across every city we rank, so it shows what a normal market demands rather than the easiest one.

update Updated 13 August 2026

Most Reviewed Fastest Growing Category Benchmarks

Category	Top 5 floor	Top 10 floor
Veterinarians	255	73
Mortgage Brokers	252	126
Mechanics	246	127
Dentists	220	70
Plumbers	220	91
Property Managers	189	121
Immigration Advisors	188	109
Real Estate Agents	151	103
Electricians	139	70
Recruitment Agencies	133	59
Moving Companies	121	74
House Washing	108	56
Car Detailers	97	30
Property Lawyers	92	43
Auto Electricians	83	53
Garage Door Installers	78	–
Insurance Brokers	77	24
Appliance Repair	76	20
Heat Pump Installers	74	43
House Cleaners	74	28
Panel Beaters	73	44
Tree Services	58	23
Lawyers	57	30
Solar Installers	55	9
Building Inspectors	53	23
Commercial Cleaners	51	21
Chiropractors	50	21
Landscapers	48	16
Family Lawyers	46	–
Roofers	46	17
Physiotherapists	42	21
Google Ads Agencies	40	16
Web Designers	40	13
Bathroom Renovators	38	22
Kitchen Renovators	38	21
Pest Control	38	9
Financial Advisors	37	–
Deck Fence Builders	34	13
Tilers	34	8
Criminal Lawyers	33	23
Marketing Agencies	33	19
House Painters	31	14
Video Production	31	22
Employment Lawyers	30	–
Seo Agencies	27	16
Builders	26	15
Graphic Designers	26	9
Accountants	21	11
Concrete Contractors	16	8
Plasterers	16	5
Architects	14	5

Each floor is the median review count of the business holding that position, taken across every city we rank the category in. A dash in the Top 10 column means most markets in that category list fewer than ten businesses, so there is no representative tenth place to measure.

Data drawn from Top5.nz's live database of ranked NZ businesses. Review counts sourced from Google Maps. Updated as rankings are refreshed, last update 13 August 2026.